The Fractional Publisher

Revenue building sales training specific to Magazines & Newspapers that helps publications hire,  develop and maintain a dynamic sales team.

The Fractional Publisher works closely with your sales team for one week to three months providing in-person team development and one-on-one sales training to quickly increase ad revenue.  The Fractional Publisher is valuable to publications that want to avoid the expense of a full-time publisher, require an interim publisher, or to give the current publisher some backup. Training deliverables include sales pipeline development, reaching decision makers, booking more appointments, going on more sales calls, running a productive sales meeting, category & territory management, targeting new categories, asking for the order and closing more business.