BPA Worldwide is in the business of providing assurance. For 80+ years as a not-for-profit assurance service provider, BPA was originally created by advertisers, advertising agencies and the media industry to audit audience claims used in the buying and selling of advertising. Performing nearly 2,100 annual audits of media channels in more than 20 countries, BPA is a trusted resource for compliance and assurance services.
BPA’s services have expanded with the launch of the iCompli brand to assist in the creation of standards and external assurance thereof. We do so for government and industry bodies. iCompli Technology Assurance provides verification that companies are compliant with industry standards in the digital advertising ecosystem.
iCompli Sustainability provides gap analysis, competitor benchmarking and external assurance for companies interested in following GRI, SASB, ASTM and ISO sustainability and corporate social responsibility guidelines and standards.
The latest innovation to move the industry forward is the BPA Media Exchange, a programmatic publisher collective to bring “go to market” opportunities to our publisher members. The Media Exchange provides access to demand from major trading desks, DSPs and brands, as well as guaranteed inventory sold by publishers. The platform enables diversified demand sources across a variety of screens and channels.